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The Judges' Special Award for Innovation in Healthcare Communications

Sponsored by Inventiv

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Highly Commended

Getting Straight to the Point

by Biosector2 for Novo Nordisk


Summary of work

The 2013 International Diabetes Federation’s World Diabetes Congress (WDC) was a major communications opportunity for companies with diabetes-related portfolios to reach their customers. Accordingly, the WDC’s 140 page official programme contained more than 600 sessions, seminars and symposia, all vying for their share of delegates’ attention.

A global healthcare company with 90 years of innovation and leadership in diabetes care, it was essential that Novo Nordisk’s messages were heard among the volume of competing content. To overcome this challenge, Novo Nordisk turned to the dramatic arts to create an unbranded event that would set its sponsored symposium apart, attracting audiences with engaging content designed to enlighten and generate discussion on some of the complex issues relating to the management of type 2 diabetes (T2D).

By combining live drama with debate around the issues raised on stage, which were carefully aligned to its portfolio attributes, Novo Nordisk would retain its share of voice and preserve its reputation as the agenda-setter in diabetes management.

But for meaningful customer outcomes, the drama itself had to deliver on its promise.

Judges comments

This was an innovative entry with strong, useful content bringing difficult issues to life in a delightful way. We particularly liked the involvement of the in-house team, who produced a believable script that - boldly - made us laugh, while drawing out the team’s obvious expertise.

Winner

Decisions in Time - by emotive for Novo Nordisk


Highly commended

Getting Straight to the Point - by Biosector2 for Novo Nordisk


Finalists

HaemophiliaLIVE 2013 - by Bedrock Healthcare Communications for Novo Nordisk

ADHD Experience Maze – inspiring empathy and building internal ambassadors in ADHD - by Just:: Health Communications for Shire

National Blood Week 2013: Know blood give blood - by The Red Consultancy for NHS Blood and Transplant


View the Communiqué Awards 2014 Photos


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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.