Please login to the form below

Not currently logged in

The Ogilvy Healthworld Award for Excellence in Corporate Communications

Sponsored by Ogilvy Healthworld

Back to results

Highly Commended

ADHD Experience Maze – inspiring empathy and building internal ambassadors in ADHD

by Just:: Health Communications for Shire

Summary of work

In ADHD, an area of low understanding and empathy, Shire embraced their brave values and developed an emotive, interactive experience to immerse internal stakeholders in the journey of a child with ADHD and build awareness of what it’s really like to live with the disorder. Using insights gathered from pan-European ethnographic research into the everyday lives of caregivers of children with ADHD, a series of rooms were constructed to form an experiential maze in the Shire headquarters. Each room of the maze was designed to help participants experience every stage of a child’s journey with ADHD, through the eyes of a caregiver. Throughout the course of European ADHD Awareness Week, Shire colleagues were invited to explore the maze and experience the same challenges and emotions faced by people with ADHD. After taking the journey, they emerged into a large classroom in the middle of the maze, where on one day a ‘Real Perspectives’ lunch and learn session was held with a multidisciplinary expert panel to provide a complete picture of the realities of ADHD. The maze was attended by more than 220 visitors (85% of employees onsite) and 100% of participants stated they had an increased understanding of the disorder.

Judges comments

This was an ambitious and brave internal event. It is challenging to get corporate communications to be bold and memorable, but this stood out in terms of creativity - it is storytelling at its best.


The Astellas Innovation Debate - by Astellas Pharma Europe

Highly commended


Vesomni internal launch bootcamp - by NexGen Healthcare Communications for Astellas

Changing the story in chronic Hepatitis B - by Pollen for Gilead

Wellbeing Week - by Roche

View the Communiqué Awards 2014 Photos

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.