Please login to the form below

Not currently logged in

The Ogilvy Healthworld Award for Excellence in Corporate Communications

Sponsored by Ogilvy Healthworld

Back to results


Vesomni internal launch bootcamp

by NexGen Healthcare Communications for Astellas

Summary of work

Achieving optimal knowledge and motivation among the internal affiliate teams is critical to the success of the launch of any new product. For the European Astellas (APEL) medical and marketing team in charge of Vesomni it was absolutely vital – Vesomni is, after all, a combination product of two successful and very familiar molecules, so what more is there to know? The added complication of other recent high profile Astellas product introductions, a short timeline to organise the meeting and a budget 25% less than the last internal launch ’Bootcamp’ meant that the challenges were great.

Judges comments

Clearly a memorable and upbeat internal launch. This wasn’t a big event but it was clever, creative and innovative. Facing a challenging task it proved to be an excellent example of a well-organised and interactive meeting.


The Astellas Innovation Debate - by Astellas Pharma Europe

Highly commended


Vesomni internal launch bootcamp - by NexGen Healthcare Communications for Astellas

Changing the story in chronic Hepatitis B - by Pollen for Gilead

Wellbeing Week - by Roche

View the Communiqué Awards 2014 Photos

Category Sponsors

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.