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Communiqué Small Consultancy or Health Team of the Year

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Finalist

Paradigm Communications


Summary of work

Launched in May 2013, Paradigm Communications is a boutique health communications consultancy that aligns UK, EU and global advocates behind the market access challenge. Paradigm is a company managed by Porter Novelli. 

Pre-launch research demonstrated what Paradigm needed to be, what we wanted to do, and how we would deliver this. We also knew that the industry would benefit from our ‘real world’ thinking. As a new- comer, our challenge was to ensure that potential clients were aware of us and bought into our unique proposition. Our spectacular success speaks volumes: 

In less than eight months, we secured five top-20 client assignments (65% pitch success) and grew to six staff. We achieved this by outperforming competitors, delivering unique ideas and great service, and by focusing on our core proposition and values. 

Paradigm is passionate about improving the health of the poorest fastest and we challenge our clients to do more to address health inequalities. Lofty ambition? No. Reducing health inequalities, population based vs individual outcomes and getting more-for-less from pharma are firmly on the payer and healthcare agenda. Understanding this, and constructing advocacy alignment programmes that build on this, has driven our success. 

Indeed, this is the Paradigm value!

Judges comments

Paradigm has an impressive vision and a unique offering addressing health inequalities. They are clearly good at generating insights and offer genuine opportunities to enhance the reputation of the industry.



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Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.