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Communications Consultancy of the Year

Sponsored by

Tonic Life Communications


Summary of work

When it arrived, the global banking crisis seemed far-removed from healthcare communications. However, by mid-2010, agencies faced a stalling economy with clients restructuring and rationalising spend. At this time, for Tonic specifically, committed revenues for 2011 were 35 per cent below its 2010 total, so it prioritised four strategic imperatives: team development; client retention; community support and industry enhancement. And committed to a modest 5 per cent growth alongside sustained profitability.

Steadfastly following this path, Tonic surpassed all internal expectations; doubling revenue growth target and exceeding its profit margin by 5 per cent, while achieving nearly 90 per cent team and client retention, and adding £1.75m in new business.

Judges comments

Magnificent performance on organic growth and client service earned the agency numerous new non-competitive pitch opportunities, which indicates the degree of client satisfaction. 


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.