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Small Independent Consultancy of the Year

Sponsored by

Finalist

WCG


Summary of work

WCG London opened in May 2008 with one employee and won its first global account the following month. Since then, WCG London has rapidly grown its client roster, its staff, its influence and its revenue within global healthcare spaces. In fact, by the end of 2011, it had 13 account management staff, representing 10 clients for 15 brands across global, European and UK geographies.

WCG’s growth strategy centres around hiring senior staff with cross-functional experience and entrenching them in client business thus allowing bespoke communications services and solutions supported by its client-validated analytical approaches.

Judges comments

A refreshingly crystal-clear strategy that shows through in terms of evaluation.

Stakeholder comments

Director of oncology: In the projects that WCG has headed for us, their team has been both inspirational and pragmatic, delivering wonderfully creative solutions that mirror the business and environmental needs. They have delivered quality under time pressure due to the collaborative partnership that has been cemented between the two companies.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.