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The Succinct Communications Award for Medical Communications Consultancy of the Year

Sponsored by

Highly Commended

Lucid


Summary of work

Lucid helps clients to work better with experts to develop education that changes clinical practice. Its point of differentiation is the creation of ‘win–win’ programmes: understanding client strategy and working with experts to ensure this translates into clinically valuable education.

Lucid is committed to continually improving what we do and developing our leaders to inspire teams to deliver to exceptional standards.

The agency’s achievements include: 100 per cent client retention; three new accounts; two new clients; consistent growth of over 65 per cent over the last five years, and recruiting and engaging 22 new members of the team in the last two years.

Judges comments

This agency is pioneering with an uncommon mix of realisation and passion, which leads to phenomenal growth in 2011. Commitment and excitement shine through.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.