Sponsored by
Access to medicines has become the all-pervading issue in healthcare communications, with the need for integrated activity to ensure that patients gain access to the medicines they need.
Roche responded to this challenge by uniting its healthcare strategy and communications divisions, to create a joined up approach that has played a clear role in assuring the availability of its medicines and a valuable contribution that is recognised throughout the organisation.
What I admire about Roche as a whole is that it is engaging the communications team and putting it at the heart of all that they’re doing.
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243