Highly Commended
Medtronic, Inc.
Summary of work
An absence of new product launches mixed with negative publicity and a splash of internal change makes for an interesting PR cocktail. This provided a new challenge to a small Medtronic PR team used to communicating about shiny new products and good news.
Through hard work and creative ideas, the team completed 2011 with 184 million opportunities to hear, watch or read about Medtronic’s therapies; a brand new Intranet and internal blog; and feedback from employees that the leadership of the company ‘do more listening than telling’ – a key aim of the team’s internal communication’s approach.
Judges’ comments
They are a small team, but they are just supercharging their internal comms.
