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Highly Commended

Medtronic, Inc.


Summary of work

An absence of new product launches mixed with negative publicity and a splash of internal change makes for an interesting PR cocktail. This provided a new challenge to a small Medtronic PR team used to communicating about shiny new products and good news.

Through hard work and creative ideas, the team completed 2011 with 184 million opportunities to hear, watch or read about Medtronic’s therapies; a brand new Intranet and internal blog; and feedback from employees that the leadership of the company ‘do more listening than telling’ – a key aim of the team’s internal communication’s approach.

Judges comments

They are a small team, but they are just supercharging their internal comms.


Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243