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Young Achiever in Healthcare Communications

Sponsored by

Highly Commended

Sebastian Stokes

Red Door Communications

Summary of work

In 2011 cost constraints meant that measurable return and ROI from communications activities was essential for clients. Within this context Seb’s ability to lead teams, demonstrate return, and explore innovative channels shone through.

Seb focused on furthering opportunities for pharma to engage with digital and social media developing digital programmes for his clients that are highly measurable and implementable. With digital being his focus, Seb took a lead on this across the agency becoming RDC’s first Digital Channel Planner. He is a hugely valuable team member who inspires and motivates all of the teams he works with.

Judges comments

He’s seen an opportunity in the industry and has gone for it. He’s so comfortable in digital media; he really is a glimpse of the future. Sebastian walked out of the room and I thought, hell! I want to hire this guy.

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.