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Award for Best Corporate Communications

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Winner

Every Eligible Patient: Unlocking the potential of the Cancer Drugs Fund

by MHP Health Mandate for Roche Products


Summary of work

Winner: Every Eligible Patient: Unlocking the potential of the Cancer Drugs Fund

This programme embodies the best of pharmaceutical communications, bringing together the full range of disciplines in an integrated programme for the benefit of patients, while at the same time delivering significant business results. The team focused on solving problems, not fixating on internal processes, engaging a wide range of clinical, charity, policy and media stakeholders in a common endeavour to make the Cancer Drugs Fund (CDF) a success.

The result is that over 2,800 eligible patients have benefited from Roche medicines. If ever there was a moral and business case for proactive, smart and multi-disciplinary pharmaceutical communications, this is it.

Judges comments

This campaign was a well-written, standout entry. It was very comprehensive and easy to see what they achieved from both a tactical and strategic point of view. Everything really came together behind the company’s mission.


Highly commended

Lung Cancer Awareness Parliamentary photographic exhibition - by Boehringer Ingelheim in association with The Roy Castle Lung Cancer Foundation


Finalists


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.