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Award for Best Corporate Communications

Sponsored by

Highly Commended

Lung Cancer Awareness Parliamentary photographic exhibition

by Boehringer Ingelheim in association with The Roy Castle Lung Cancer Foundation

Summary of work

Lung cancer is the UK’s biggest cancer killer. It is devastating for patients, families and carers: it is also a disease that is still stigmatised. Lung cancer mortality rates have a clear association with deprivation, and there is regional variation as it relates to early diagnosis. Both these facts mean that lung cancer outcomes vary greatly for each constituency.

In light of this it was essential that we found a way to promote amongst parliamentarians the importance of early diagnosis of lung cancer as a way of improving survival rates.

Judges comments

This campaign got around the corporate restraints really well: in particular the company found its social media voice without fear – that was fantastic and the supporting materials were great.

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.