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Award for Best Corporate Communications

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Finalist

The day Nottingham changed the world's medicine cabinet

by firstlight for Abbott


Summary of work

With the recent collective losses of the UK-based pharma industry, parched pipelines and plummeting productivity, the need for positive pharma news has never been greater. The industry’s role in developing drugs like ibuprofen has transformed lives. Abbott became licensees of Brufen, the original ibuprofen Rx brand in 2001.

The 50th anniversary of discovery provided Abbott with an opportunity to reinforce its position as healthcare partner and guardian of a UK medical innovation representing our industry at its best. Ibuprofen inventor, Dr Stewart Adams, fronted a celebration reaching from Nottingham to the mountains of Pakistan.

Judges comments

It was a great campaign with some very creative elements and really impressive outcomes. In breathing new life into a conventional product, some elements were brilliantly done.


Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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