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Award for Best Corporate Communications

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The day Nottingham changed the world's medicine cabinet

by firstlight for Abbott

Summary of work

With the recent collective losses of the UK-based pharma industry, parched pipelines and plummeting productivity, the need for positive pharma news has never been greater. The industry’s role in developing drugs like ibuprofen has transformed lives. Abbott became licensees of Brufen, the original ibuprofen Rx brand in 2001.

The 50th anniversary of discovery provided Abbott with an opportunity to reinforce its position as healthcare partner and guardian of a UK medical innovation representing our industry at its best. Ibuprofen inventor, Dr Stewart Adams, fronted a celebration reaching from Nottingham to the mountains of Pakistan.

Judges comments

It was a great campaign with some very creative elements and really impressive outcomes. In breathing new life into a conventional product, some elements were brilliantly done.

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.