Finalist
Our Sanofi
Summary of work
Sanofi’s strategy is transformation from ‘old school big pharma’ into a diversified sustainable healthcare partner focused on patients’ needs. Renewing the internal corporate culture of a global organisation with markets in every continent is a compelling challenge, requiring a highly effective global internal communications programme.
The inspiring, energetic and sensitive Our Sanofi campaign engaged more than 102,000 Sanofi people worldwide across a range of different and diverse localities. Actions and responses provide material evidence of revitalised connection and commitment to a singular business strategy.
Judges’ comments
The sheer scale of this campaign was impressive – even the fact that they tried to tackle it was impressive. It was a strong campaign that demonstrably improved engagement.
