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Award for Best Internal Communications

Sponsored by

Finalist

Our Sanofi

by Euro RSCG Life Medicom for Sanofi


Summary of work

Sanofi’s strategy is transformation from ‘old school big pharma’ into a diversified sustainable healthcare partner focused on patients’ needs. Renewing the internal corporate culture of a global organisation with markets in every continent is a compelling challenge, requiring a highly effective global internal communications programme.

The inspiring, energetic and sensitive Our Sanofi campaign engaged more than 102,000 Sanofi people worldwide across a range of different and diverse localities. Actions and responses provide material evidence of revitalised connection and commitment to a singular business strategy.

Judges comments

The sheer scale of this campaign was impressive – even the fact that they tried to tackle it was impressive. It was a strong campaign that demonstrably improved engagement.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.