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Award for Best Internal Communications

Sponsored by

Finalist

Our Sanofi

by Euro RSCG Life Medicom for Sanofi


Summary of work

Sanofi’s strategy is transformation from ‘old school big pharma’ into a diversified sustainable healthcare partner focused on patients’ needs. Renewing the internal corporate culture of a global organisation with markets in every continent is a compelling challenge, requiring a highly effective global internal communications programme.

The inspiring, energetic and sensitive Our Sanofi campaign engaged more than 102,000 Sanofi people worldwide across a range of different and diverse localities. Actions and responses provide material evidence of revitalised connection and commitment to a singular business strategy.

Judges comments

The sheer scale of this campaign was impressive – even the fact that they tried to tackle it was impressive. It was a strong campaign that demonstrably improved engagement.


Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243