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Best Communication of Scientific Data

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Finalist

From High Science to High Patient Hope in Treating Melanoma

by TogoRun for Bristol-Myers Squibb


Summary of work

A new, highly complex area of research in oncology focuses on boosting the immune system to destroy cancer cells. This led to the discovery of skin cancer treatment Yervoy, which is very different in efficacy and side-effect management compared to standard therapy.

Through a science-driven multimedia campaign accurate messages were relayed to stakeholders by extensive media coverage (600 million impressions), by physician and patient group dialogue, and via social media outreach. This resulted in a greater understanding of the scientific rationale behind Yervoy and an informed platform from which to translate complex scientific data into physician and patient understanding.


Judges comments

It was a new and different approach, much more than just data analysis.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.