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Best Communication of Scientific Data

Sponsored by

Finalist

From High Science to High Patient Hope in Treating Melanoma

by TogoRun for Bristol-Myers Squibb


Summary of work

A new, highly complex area of research in oncology focuses on boosting the immune system to destroy cancer cells. This led to the discovery of skin cancer treatment Yervoy, which is very different in efficacy and side-effect management compared to standard therapy.

Through a science-driven multimedia campaign accurate messages were relayed to stakeholders by extensive media coverage (600 million impressions), by physician and patient group dialogue, and via social media outreach. This resulted in a greater understanding of the scientific rationale behind Yervoy and an informed platform from which to translate complex scientific data into physician and patient understanding.


Judges comments

It was a new and different approach, much more than just data analysis.


Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

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