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Best Communication of Scientific Data

Sponsored by


From High Science to High Patient Hope in Treating Melanoma

by TogoRun for Bristol-Myers Squibb

Summary of work

A new, highly complex area of research in oncology focuses on boosting the immune system to destroy cancer cells. This led to the discovery of skin cancer treatment Yervoy, which is very different in efficacy and side-effect management compared to standard therapy.

Through a science-driven multimedia campaign accurate messages were relayed to stakeholders by extensive media coverage (600 million impressions), by physician and patient group dialogue, and via social media outreach. This resulted in a greater understanding of the scientific rationale behind Yervoy and an informed platform from which to translate complex scientific data into physician and patient understanding.

Judges comments

It was a new and different approach, much more than just data analysis.

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

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