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Best Communication of Survey, Market Research or Audit Data

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Finalist

Putting bowel cancer on the map

by MHP Health Mandate for Beating Bowel Cancer


Summary of work

Data was central to the health reforms, yet little work had been done to translate this principle into meaningful resources for patients, professionals and policymakers. Deciding that the UK’s second highest cancer killer should be at the vanguard of this revolution, Beating Bowel Cancer resolved to harness and translate key data.

The Bowel Cancer Map’s launch secured unprecedented media coverage and traffic to the charity’s website and was profiled by the Department of Health in key policy papers. Most tellingly, this campaign drove at least one website user to seek help for his or her symptoms, resulting in an early diagnosis.

Judges comments

This was an innovative campaign particularly in the way it was communicated using a variety of different tools – notably Twitter. A nice, simple straightforward use of data in an emotive area.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.