Sponsored by
by MHP Health Mandate for Bayer HealthCare
Leon PR and Open Road for Bayer HealthCare
by MHP Health Mandate for Beating Bowel Cancer
by MHP Health Mandate for Rarer Cancers Foundation
by MHP Health Mandate for Roche Products
by MHP Health Mandate for Beating Bowel Cancer
Data was central to the health reforms, yet little work had been done to translate this principle into meaningful resources for patients, professionals and policymakers. Deciding that the UK’s second highest cancer killer should be at the vanguard of this revolution, Beating Bowel Cancer resolved to harness and translate key data.
The Bowel Cancer Map’s launch secured unprecedented media coverage and traffic to the charity’s website and was profiled by the Department of Health in key policy papers. Most tellingly, this campaign drove at least one website user to seek help for his or her symptoms, resulting in an early diagnosis.
This was an innovative campaign particularly in the way it was communicated using a variety of different tools – notably Twitter. A nice, simple straightforward use of data in an emotive area.
Entry deadline | 11 March 2021 |
Extended entry deadline | 18 March 2021 (additional fee applies) |
Judging days | May 2021 |
Awards Ceremony | 1st July 2021 |
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