Finalist
Roche - PI2A
by MHP Health Mandate for Roche Products
Summary of work
An entirely new process was put in place for communicating information on NHS performance, helping to reaffirm Roche’s position as a leading exponent of the use of ‘real world’ data to drive service improvement and establishing it as a leader on the Information Revolution.
Clever and consistent use of data helped open doors, establish new relationships and drive improvements in NHS performance, resulting in substantial business and – most importantly – patient benefits.
Judges’ comments
Very impressive campaign that was high on objectives, which were achieved.
