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Best Communication of Survey, Market Research or Audit Data

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Testosterone Deficiency Syndrome for Bayer HealthCare

Leon PR and Open Road for Bayer HealthCare

Summary of work

A campaign on the subject of Testosterone Deficiency Syndrome (TDS) targeted at multiple audience groups/channels (media, physicians and parliament) required maximum impact from a single piece of research.

Underpinning the success of the campaign was a central strategy which empowered influential stakeholders in each target group to be heavily involved with, own and help communicate, the data. This resulted in a credible and well-received survey, which opened doors to multiple channels. Media outreach achieved 54m opportunities to see, a speech was given in parliament, two leading medical congresses accepted the abstracts and an oral presentation was given.

Judges comments

The objectives were clear – they had everything covered with lots of different audiences. The use of case studies was really good particularly in such a difficult area.

Stakeholder comments

GP and consultant in sexual medicine: This survey has been so important because it is the first to explore the barriers to diagnosis of TDS. I believe that the research will act as a catalyst for improvements in early diagnosis of TDS. I also hope that patient awareness and confidence to seek help will also grow as a result of what we have uncovered.

Senior brand manager: Within tight timelines and a challenging budget, the agencies combined their expertise in order to successfully reach target consumers, HCPs and parliamentarians with our key messages. The campaign well exceeded our expectations and as a result of this work, we feel that TDS diagnosis and treatment will improve for patients.

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

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