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Best Communication of Survey, Market Research or Audit Data

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Finalist

Testosterone Deficiency Syndrome for Bayer HealthCare

Leon PR and Open Road for Bayer HealthCare


Summary of work

A campaign on the subject of Testosterone Deficiency Syndrome (TDS) targeted at multiple audience groups/channels (media, physicians and parliament) required maximum impact from a single piece of research.

Underpinning the success of the campaign was a central strategy which empowered influential stakeholders in each target group to be heavily involved with, own and help communicate, the data. This resulted in a credible and well-received survey, which opened doors to multiple channels. Media outreach achieved 54m opportunities to see, a speech was given in parliament, two leading medical congresses accepted the abstracts and an oral presentation was given.


Judges comments

The objectives were clear – they had everything covered with lots of different audiences. The use of case studies was really good particularly in such a difficult area.

Stakeholder comments

GP and consultant in sexual medicine: This survey has been so important because it is the first to explore the barriers to diagnosis of TDS. I believe that the research will act as a catalyst for improvements in early diagnosis of TDS. I also hope that patient awareness and confidence to seek help will also grow as a result of what we have uncovered.

Senior brand manager: Within tight timelines and a challenging budget, the agencies combined their expertise in order to successfully reach target consumers, HCPs and parliamentarians with our key messages. The campaign well exceeded our expectations and as a result of this work, we feel that TDS diagnosis and treatment will improve for patients.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.