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Best Communication of Survey, Market Research or Audit Data

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Finalist

Understanding cancer drug usage

by MHP Health Mandate for Rarer Cancers Foundation


Summary of work

The Rarer Cancers Foundation (RCF) used data to add evidence to the heated, and not always constructive, debate on access to cancer drugs, demonstrating for the first time the extent of variation in access that occurs at a national, commissioner and hospital level.

The data was analysed, displayed and communicated in creative ways, influencing a wide variety of stakeholders, improving access to drugs and shaping national policy. As a result of this programme, the charity has become the authoritative voluntary sector source of information on access to cancer drugs in the UK.

Judges comments

The impact and results speak for themselves – a very strong entry across the board. By basing it on reality, they brought rationale to a very emotive subject.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.