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Best Healthcare Partnership

Sponsored by

Finalist

Roche and ARMA

by MHP Health Mandate for Roche and ARMA


Summary of work

Effective partnership is about applying disparate skills for mutual benefit, enhancing the reputation of the pharmaceutical industry and voluntary sector by improving patient outcomes.

This programme did just that, combining ARMA’s reach and professional credibility with Roche’s skills in data analysis and understanding of the NHS reforms for the benefit of patients.

The result was a unified community, speaking with one voice for a common goal. The outcome was a new profile for musculoskeletal conditions, interest and commitment from the highest levels and tangible policy and health service change.


Judges comments

This campaign was successful in bringing together disparate groups to ensure that common goals were achieved. Thirty-nine parliamentary questions were tabled on this issue: this was no mean feat when there are so many draws on healthcare attention.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.