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Best Healthcare Partnership

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Finalist

You've got life-threatening mail: An investigation by Pfizer, MHRA and partners

by Red Health for Pfizer UK


Summary of work

Imagine what would happen if you opened your inbox and clicked every spam link offering you prescription-only medicine? The latest initiative in the long-standing Get Real, Get a Prescription campaign, saw Pfizer and the MHRA team up in a ground-breaking collaboration, supported by wider campaign partners, to highlight the real risks lurking in people’s inboxes and investigate and publicise the truth behind medicine spam.

The study Spam Donors involved 65 members of the public, reached over 65 million through consumer, online and trade media buzz and generated 500 per cent uplift in visits to the MHRA Buying Medicines over the Internet page.

Judges comments

Clear and beautifully presented with strong outcomes. We all benefit from programmes like these that support the industry in terms of trust and reputation.


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