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Best Medical Communications via Meetings or Congresses

Sponsored by

Winner

The Big Conversation

by Publicis Life Brands Resolute for Boehringer Ingelheim


Summary of work

Winner: The Big Conversation

Boehringer Ingelheim (BI) is looking to establish itself as an oncology brand in the UK market. The agency developed the Big Conversation meeting series as a platform for BI to build a presence in the oncology space without the use of a field force.

The Big Conversation is a high-quality, national meeting programme that marries creative digital innovation, medical education and highly scientific content. An iPad-based, fully live interactive case study format encouraging communication and discussion helped deliver a truly successful national and regional meeting programme.

The meeting series attracted over 300 professionals from across the UK and showcased BI as a company dedicated to delivering quality medical education via a pioneering digital medium.

Judges comments

They’ve really thought about how to use the technology and how to link it together with the programme. Attendees will have heard something they haven’t heard before and it will lead to a change in practice. Very interesting strategy brought to the conversation, not many companies would have done that. 

Stakeholder comments

Senior product manager: As a new entrant into the UK oncology community we really had to make our mark with this meeting series. The agency developed a high quality programme that really delivered on our corporate vision. The communications platform they put into place met each and every objective we set for this programme – in all, an innovative, creative and impactful programme which Boehringer Ingelheim are proud to have sponsored.


Finalists

Psoriatic Arthritis (PsA) Assessment Academy Meeting Series - by DNA Medical Communications for Abbott Laboratories

Standardising DAS28 Assessment Academy - by DNA Medical Communications for Abbott Laboratories

iQ Science - by Litmus MME for Pfizer

The Second International Immunology Summit - by Virgo HEALTH for UCB


Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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