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Best Medical Communications via Meetings or Congresses

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Finalist

Psoriatic Arthritis (PsA) Assessment Academy Meeting Series

by DNA Medical Communications for Abbott Laboratories


Summary of work

A new modular approach to assess and diagnose psoriatic arthritis (PsA) was developed by six leading KOLs during two UK Assessment Academy meetings. The credibility and quality is demonstrated through endorsement by two UK professional bodies, plus inclusion in an independent UK-wide clinical trial (18 centres) as the first clear guidance on the assessment process.

In addition, 34 clinics are implementing the modular approach (double the target) and 250 toolkits have been disseminated (20 per cent above target). Guy’s Hospital, London readily adopted this new approach clearly demonstrating the impact of this programme on earlier diagnosis and treatment of patients with PsA.

Judges comments

A great demonstration of how the modular programme worked: clear, solid and very thorough.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.