Best Medical Communications via Meetings or Congresses

Summary of work

A key objective for UCB Pharma is to reinforce their patient-centric approach to medicine development. A critical component in this is an annual meeting, the Immunology Summit.

Building on the inaugural meeting in 2010, the objective was to create an experiential event delivering practical-based learning using innovative technology and formats.

Attracting nearly 20 per cent more delegates than the previous year and with content rated as higher in value than EULAR and ACR in supporting physicians to improve their daily practice, the 2011 Summit established UCB as a collaborative partner and provider of exceptional education.

Judges comments

The way delegates could design their own agenda was really, really smart. It was exactly what you should have at a congress.