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Best Patient Initiative

Sponsored by

Finalist

Be Clear on Cancer - Anglia Cancer Network

by Grayling UK and Kindred for Anglia Cancer Network


Summary of work

To raise awareness of the symptoms of breast, bowel and lung cancer among over 50s in Anglia and get more of them to present with symptoms earlier to their GP, a communications campaign was run over summer 2011 on behalf of Anglia Cancer Network.

An integrated programme of media relations, events, stakeholder outreach, a campaign song and washroom advertisements was devised and implemented which reached 55 per cent of the audience and led to increased awareness of symptoms, as well as a rise in the number of patients visiting their GPs to have potential symptoms checked.


Judges comments

A really good campaign – comprehensive, well conceived – and they reached the target audiences in their own environments. A thorough well-executed piece of work.

Stakeholder comments

Project leader: Overall, the team proved to have a good understanding of the public health and consumer issues around cancer awareness and worked extremely hard to deliver high quality results.

Particularly notable was the face-to-face engagement with the over 50s; it’s tricky talking to older people about spotting cancer symptoms, particularly when the subject matter is quite sensitive, but the team worked with the right combination of enthusiasm and sensitivity and engaged a wide range of people within the target audience about this important issue.



Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.