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Best Patient Initiative

Sponsored by


Osteoarthritis Treatment Choices Campaign

by Red Health for Napp Pharmaceuticals

Summary of work

Osteoarthritis (OA) affects 8.5 million people in the UK. Some 80 per cent live in constant pain that severely impacts daily life, despite availability of a range of treatments.

Napp teamed up with Arthritis Care for a pilot awareness initiative in three cities to arm patients with information and tools to help improve their pain management.

Blanket local media coverage and significant pre-launch awareness-raising led to an incredibly successful roadshow with over 1,000 nurse consultations.

Robust evaluation demonstrated true behavioural change, with 83 per cent of patients agreeing to a nurse follow-up call and 80 per cent confirming they had visited their GP to discuss pain treatment.

Judges comments

A very clear, well-written entry with concise objectives and strategy, but what made it really stand out was the development of local champions.  The local coverage achieved was really impressive.

Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.