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Best Professional Education Initiative

Sponsored by


Small Steps to Change to implement Treat to Target in rheumatoid arthritis

by DNA Medical Communications for Abbott Laboratories

Summary of work

Winner: Small Steps to Change to implement Treat to Target in rheumatoid arthritis

Small Steps to Change (SSTC) is a revolutionary programme in rheumatoid arthritis allowing change to be broken into small steps, providing low/no cost solutions delivering target-driven regimens (Treat to Target).

Partnership with influential KOLs (including the 2011 European Rheumatology Professional Body (EULAR) chair) led to inclusion of Treat to Target in the latest SIGN guidance and a ‘call to action’ letter in BMJ. SSTC changed routine practice in over 40 UK units with huge improvements in referral rates (10.76 to 2 weeks), assessment completion rates (16.7 per cent to 78.9 per cent to 100 per cent) and fewer patients with high disease activity at referral (40 per cent vs 25 per cent).

Judges comments

Wow! The feedback contained within the supporting materials is seriously impressive. There is some good hard data, which shows the programme is really making a difference. It is really patient outcome focused which was great to see. This entry had some really positive outcomes, which cannot be underestimated.

Highly commended

The SHE Medical Education Programme - by Darwin Healthcare Communications for Bristol-Myers Squibb

Highly commended

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Myeloma Nurse Learning Programme - by Celgene In association with Myeloma UK

Paper to Patient - by eBee for GlaxoSmithKline

iQ Learning and Partnerships in Inflammation - by Litmus MME for Pfizer

Key dates

Entry deadline 5 March 2020
Extended entry deadline 12 March 2020
Judging day 1 7 May 2020
Judging day 2 21 May 2020
Awards Ceremony 2 July 2020

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
Find out what co-the chair of judges Annabelle Sandeman, senior judge Neil Flash and previous award winner Jan Steele have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.