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Best Professional Education Initiative

Sponsored by

Highly Commended

The SHE Medical Education Programme

by Darwin Healthcare Communications for Bristol-Myers Squibb


Summary of work

The number of women in Europe living with HIV is rising, but data and resources to support the care of this population are lacking.

To address this, a committee of healthcare professionals, women living with HIV and policymakers was brought together to design SHE, an innovative and integrated medical education and peer support programme, to improve the care and quality of life of women living with HIV in Europe by educating physicians and empowering patients.

SHE medical education (Strong, HIV positive women, Educational programme) provides physicians with a framework for action and tools to improve their clinical practice.

Judges comments

I liked the fact that almost all HIV programmes are targeted at gays and there is very little on the issues that women face, which this programme addresses. Only one in five drug trials have women as an audience so there is clearly a real need. The results were good and I loved the ambition involved in bringing this to the fore: they achieved an extraordinary amount in just one year across such a broad range.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.