Excellence in Digital Communications

Summary of work

Winner: 1 Mission 1 Million - Getting to the Heart of Stroke

1 mission 1 million: Getting to the Heart of Stroke is an ‘industry first’ using crowdsourcing to raise awareness of atrial fibrillation and associated stroke. Enabled by digital media and accelerated by social media, the year-long integrated campaign resulted in 32 community-driven projects in the field of atrial fibrillation and stroke being chosen by the public to receive funding by Boehringer Ingelheim.

Winning projects were selected following two million votes being cast against 184 hopeful entries from 36 countries. Supported by 48 third-party organisations, relationships and momentum are now set for continued awareness-raising.

Judges comments

This was a very, very clear winner and successful on so many levels with a campaign that had a massive global reach. It tied fresh, clean looking design to an innovative concept and the huge amount of work put into it really shows through. 

Stakeholder comments

External communications: Our whole company has been inspired and motivated by the 1m1m awareness campaign - it has been a game-changer in how we now approach our communications programmes. This is the first initiative of its kind in the industry and is proof that, as part of an integrated campaign, digital and social media really can have a valuable place in our communications. The campaign was considered such a success that, as you read this, the next phase will be launching.