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The Judges’ Special Award for Innovation

Sponsored by

1 Mission 1 Million – Getting to the Heart of Stroke

by OgilvyHealthPR & OgilvyDigitalHealth for Boehringer Ingelheim


Summary of work

1 mission 1 million: Getting to the Heart of Stroke is an ‘industry first’ using crowdsourcing to raise awareness of atrial fibrillation and associated stroke.

Enabled by digital media and accelerated by social media, the year long, integrated campaign resulted in 32 community-driven projects in the field of atrial fibrillation and stroke being chosen by the public to receive funding by Boehringer Ingelheim.

Winning projects were selected following two million votes from 36 countries. Supported by 48 third-party organisations, relationships and momentum are now set for continued awareness raising.

Judges comments

This was a brave, complex campaign that took a risk without guaranteed results. It was well implemented and worked hard to generate momentum, which paid off and delivered. The statistics showed great engagement – 2 million votes from the public, the numbers attending the press event and the 200,000 comments on the website all incredible results that really impressed the judges.

Stakeholder comments

Anticoagulation Europe: I have worked in the charity sector for over 25 years...I can honestly say that I’ve never been part of such an exciting and innovative initiative.

Communications manager: The whole company has been inspired and motivated by 1M1M and is excited about the potential for Phase II!


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.