Sponsored by
by Reynolds-MacKenzie for Karen Clifford Skin Cancer Charity
by Euro RSCG Life Medicom for European Alliance for Access to Safe Medicine
by Grayling UK and Kindred for Anglia Cancer Network
by Ketchum Pleon for Bayer HealthCare
by OgilvyHealthPR & OgilvyDigitalHealth for Boehringer Ingelheim
by Ketchum Pleon for Bayer HealthCare
Pulmonary hypertension (PH) is a life-threatening condition, which is thought to affect several million people globally, yet remains virtually unknown.
Coordinated by the Pulmonary Hypertension Association (PHA) Europe and sponsored by Bayer HealthCare, the first European awareness campaign was created to increase understanding of PH, its severity and the symptoms associated with the condition. Having reached thousands of people across Europe, through global and locally driven targeted activities, the Breathtaking campaign has successfully put PH on the media’s agenda and provided valuable education to the general public and those who may be affected by the condition.
This campaign had very clear and concise objectives and strategy. It was a good exercise in social media working well with the ‘blue lip kisses’ theme running through every element, which made it a truly integrated campaign. It was impressive to see the breadth of local market engagement on a European campaign of this sort.
Association president: The Breathtaking campaign was the PHA Europe’s first large scale, European-wide campaign and it exceeded our expectations in terms of national patient group, media and public engagement. The agency’s creative strategy and innovative tactics gave the campaign great visibility helping to spread our important messages about PH widely.
Strategic marketing general medicines: Delivered with passion and commitment, this seamless multi-lingual and multifaceted campaign built and maintained momentum as it rolled out across Europe, delivering results that surpassed all of our expectations.
Entry deadline | 11 March 2021 |
Extended entry deadline | 18 March 2021 (additional fee applies) |
Judging days | May 2021 |
Awards Ceremony | 1st July 2021 |
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Tel: +44 (0)1372 414243