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The LionsDen Award for Writing Excellence

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Finalist

Translating the NHS reforms for bowel cancer

by MHP Health Mandate for Beating Bowel Cancer and Roche Products


Summary of work

The NHS reforms are bedevilled by a lack of clarity about their practical implications for patients. Beating Bowel Cancer (BBC) decided to tackle this head on, setting out in detail how the reforms should be applied to Britain’s second largest cancer killer and the benefit this would bring.

Given the contentious nature of the reforms, clarity and accuracy of writing was critical, creating a vision that politicians of all parties, clinicians and patients could rally around.

The result was cross-party backing, mobilised supporters and renewed action to improve bowel cancer, as well as establishing a leadership position for BBC.

Judges comments

The campaign was nicely positioned for parliamentarians with a nice tone for MPs and it met its objectives well with an appropriate use of language. 


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.