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The Red Health Award for Excellence in Communications from a Healthcare Provider

Sponsored by

Winner

FREE 2 B ME

by 90TEN Healthcare for East Sussex County Council


Summary of work

Winner: FREE 2 B ME

Despite an award-winning campaign in 2009, further efforts were required to encourage young people (YP) in the county to access local sexual health services and to practice safe sex.

Through intensive research and innovative thinking, the agency stepped outside the brief and created a campaign which effectively branded local sexual health services as ‘YP-friendly’ – and delivered above-target reductions in the rate of teenage pregnancy. In the process, a unique Facebook community was established that enables ongoing, real-time communication with a significant proportion of the target demographic.

Judges comments

This programme was really innovative in terms of involving young people and developing the logo. They looked at all the different brand names and got involvement rather than just coming out with them. The results were good and drove people into health clinics.

Stakeholder comments

Commissioning manager: This programme did more than simply build upon a previous, award-winning campaign. Yes, it exceeded the defined objectives but in terms of our ability to engage and directly communicate with young people in our area, it delivered more than we thought achievable.


Finalists


Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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