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The Red Health Award for Excellence in Communications from a Healthcare Provider

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Bringing lung cancer out of the shadows: The Roy Castle Lung Cancer Foundation's early diagnosis campaign

by MHP Health Mandate for The Roy Castle Lung Cancer Foundation

Summary of work

This far-reaching campaign galvanised the lung cancer community in tackling the devastatingly poor prognosis for lung cancer patients in the UK, securing policy changes to encourage earlier diagnosis of the disease.

The campaign overcame the stigma of lung cancer’s perception as a ‘smokers’ disease’, bringing to the forefront of public and political minds the urgent need for signs and symptoms to be caught earlier.

A small charity punching above its weight, The Roy Castle Lung Cancer Foundation (RCLCF) used a series of ambitious tactics to ensure that lung cancer was afforded the attention it deserves.

Judges comments

This entry stood out in terms of being specific in what it was trying to achieve and demonstrating these results. It was all pulled together in a very thorough way and they achieved quite a lot in terms of pulling it all together.

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

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Debbie Tuesley
Tel: +44 (0)1372 414243