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The Red Health Award for Excellence in Communications from a Healthcare Provider

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Finalist

Bringing lung cancer out of the shadows: The Roy Castle Lung Cancer Foundation's early diagnosis campaign

by MHP Health Mandate for The Roy Castle Lung Cancer Foundation


Summary of work

This far-reaching campaign galvanised the lung cancer community in tackling the devastatingly poor prognosis for lung cancer patients in the UK, securing policy changes to encourage earlier diagnosis of the disease.

The campaign overcame the stigma of lung cancer’s perception as a ‘smokers’ disease’, bringing to the forefront of public and political minds the urgent need for signs and symptoms to be caught earlier.

A small charity punching above its weight, The Roy Castle Lung Cancer Foundation (RCLCF) used a series of ambitious tactics to ensure that lung cancer was afforded the attention it deserves.


Judges comments

This entry stood out in terms of being specific in what it was trying to achieve and demonstrating these results. It was all pulled together in a very thorough way and they achieved quite a lot in terms of pulling it all together.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.