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The Say Communications Award for Excellence in Product Communications

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Finalist

3-in-1: A winning combination for Sevikar HCT

by 90TEN Healthcare for Daiichi-Sankyo


Summary of work

Despite 8.5 million people in the UK living with high blood pressure, the topic secures limited media attention, and new product launches are a thing of the past.

Against a backdrop of unprecedented barriers to entry, the agency launched the first three-in-one combination pill for the treatment of hypertension and delivered a flawless campaign that resulted in extensive national, broadcast, trade, consumer and online coverage.


Judges comments

This was a really creative hardworking media launch with good outcomes – in particular with stakeholders. In a challenging market the team managed to connect with a hard to reach audience. As a result they achieved more than just great coverage – this campaign is enduring.

Stakeholder comments

European communications director: The campaign resulted in the best media coverage Daiichi Sankyo Europe has ever achieved. The extent of the coverage has had an enormously positive impact on overall awareness of Sevikar HCT and Daiichi Sankyo’s cardiovascular portfolio. In addition, with news of the campaign reaching Tokyo, the campaign has highlighted the importance of investment in product communications and has resulted in a commitment to invest more in PR.


Behind the Judging: Communiqué Awards

Behind the Judging: Communiqué Awards
Find out what the chair of judges Anna Korving, senior judges Sarah Matthew and Annabelle Sandeman and previous award winners Paul Tanner, 90TEN and Emma Reynolds, Cohn & Wolfe; have to say on how the judging process works, what the judges focus on, tips on what helps and what distracts within an entry and get insights into how previous winners have created that stand out submission.