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The Say Communications Award for Excellence in Product Communications

Sponsored by

Highly Commended

Launch of INCIVO

by Munro & Forster Communications for Janssen


Summary of work

2011 saw the eagerly awaited introduction of a new class of treatment – protease inhibitors – for patients with genotype 1 hepatitis C infection. Janssen launched protease inhibitor, INCIVO (telaprevir), in October 2011, creating an important milestone for both patients and healthcare professionals in terms of offering a step change in treatment outcomes and the potential for shorter treatment times for many patients.

Working closely with key stakeholders – including policymakers, HCPs and media – Janssen and its agency delivered an integrated campaign that not only met campaign objectives in successfully introducing INCIVO (telaprevir) but also consistently delivered above KPI targets.


Judges comments

Creative and innovative with strong stakeholder engagement, this was an impressive campaign with strong and broad coverage. The tailored activities worked well as part of a well-rounded and thorough campaign. 

Stakeholder comments

Senior Project manager: The agency has been integral to our launch plans, providing strategic counsel at our monthly team meetings, shaping our communications, Government Affairs and education activities, including helping us to scenario plan. At a very exciting time for Incivo, the launch both motivated and engaged our market access and sales force teams for product launch excellence, for the benefit of patients who have the potential to access a transformational new medicine for hepatitis C. We look forward to building on this foundation, working alongside the agency.


Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

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