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Best Public Health Initiative

Sponsored by

Winner

1 Mission 1 Million – Getting to the Heart of Stroke

by OgilvyHealthPR & OgilvyDigitalHealth for Boehringer Ingelheim


Summary of work

Winner: 1 Mission 1 Million – Getting to the Heart of Stroke

With the mantra ‘Make a Difference’, 1 Mission 1 Million triggered a truly global conversation about atrial fibrillation (AF)-related stroke. The campaign set out a challenge for individuals and organisations to compete for a share of €1m as part of a unique global project to directly improve under-recognition of this devastating condition.

Using a strategy commonly associated with consumer brands, nearly 200 applicants spanning 36 countries campaigned for public support to secure funding. Unprecedented public interest generated two million votes to choose 32 winning projects now making a measurable impact in the community, in addition to elevating global discussion.


Judges comments

This was a brave, complex campaign that took a risk without guaranteed results. It was well implemented and worked hard to generate momentum, which paid off and delivered. The statistics showed great engagement – 2 million votes from the public, the numbers attending the press event and the 200,000 comments on the website all incredible results that really impressed the judges.

Stakeholder comments

Communications manager: 1 Mission 1 Million has exceeded all our expectations and went above and beyond our original objectives. It secured such strong engagement from the AF community and with the public and is continuing to make a real difference to increasing awareness and education of AF-related stroke around the world. The whole company has been inspired and motivated by 1M1M and is excited about the potential for Phase II!



Finalists

FREE 2 B ME - by 90TEN Healthcare for East Sussex County Council

Counterfeiting the Counterfeiter - by Euro RSCG Life Medicom for European Alliance for Access to Safe Medicine (EAASM)

Make every step count - Going beyond together. World Diabetes Day 2011 - by Euro RSCG Life Medicom for Sanofi Diabetes

Get tested. Get treated. Hepatitis C disease awareness campaign - by Virgo HEALTH for Roche Products & The Hepatitis C Trust


Key dates

Entry deadline 14 March 2019
Extended entry deadline 21 March 2019
Judging days 9 May and 23 May 2019
Awards Ceremony 4 July 2019

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243

Behind the Judging: An exclusive insight into all the major healthcare awards

Behind the Judging: Communiqué Awards
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