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Best Public Health Initiative

Sponsored by

Finalist

FREE 2 B ME

by 90TEN Healthcare for East Sussex County Council


Summary of work

Despite an award-winning campaign in 2009, further efforts were required to encourage young people (YP) in East Sussex to access local sexual health services and to practice safe sex.

Through intensive research and innovative thinking, the agency stepped outside the brief and created a campaign which effectively branded local sexual health services as ‘YP-friendly’ – and delivered above-target reductions in the rate of teenage pregnancy. In the process, a unique Facebook community was established that enables on-going, real-time communication with a significant proportion of the target demographic.


Judges comments

A clever campaign, innovative with tangible outcomes from the objectives.

Stakeholder comments

Commissioning manager: This programme did more than simply build upon a previous, award-winning campaign. Yes, it exceeded the defined objectives but in terms of our ability to engage and directly communicate with young people in our area, it delivered more than we thought achievable.


Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243