Finalist
Make every step count - Going beyond together. World Diabetes Day 2011
Summary of work
Diabetes is an escalating public health issue worldwide and the incidence of both Type 1 and Type 2 are growing as a global pandemic, representing a strong unmet need.
Sanofi Diabetes is committed to improving public health through education, with a goal to improve diabetes management and prevention all around the world. In order to do this, Sanofi partnered with the International Diabetes Federation (IDF) for World Diabetes Day (WDD) to enforce key educational messages with a complementary campaign: Make Every Step Count (MESC), to motivate people across the world to adopt a healthier lifestyle and encourage activity in a fun and inclusive way.
The MESC campaign was rolled-out across 34 countries, reaching over 100 million people worldwide, raising money for diabetes charities and motivating an active lifestyle, collecting over 1.25 million kilometres by people ‘Acting on diabetes’.
Judges’ comments
A strong campaign with a global theme adapted well for local markets. Intelligent use of World Diabetes Day with a campaign that also created its own identity.
