This category relates to marketing activities that have been conducted in the UK or any European market(s) during 2009, in support of any non-prescription product or portfolio of products. Submissions related to a product launch or an established product, including all OTC medicines and/or medical devices. Entrants needed to demonstrate effective integration and implementation of marketing activities throughout the campaign.

Award sponsor

Campaign overview Full detials of this entry have been withheld on request of the entrant in the interest of confidentiality.