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Highly Commended 2010 - Celesio OTC Award
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Company: SSL International in association with Halesway Campaign: Durex condoms and the 'free to consumer' market segment |
Criteria
This category relates to marketing activities that have been conducted in the UK or any European market(s) during 2009, in support of any non-prescription product or portfolio of products. Submissions related to a product launch or an established product, including all OTC medicines and/or medical devices. Entrants needed to demonstrate effective integration and implementation of marketing activities throughout the campaign.
Award sponsor
Campaign overviewFull detials of this entry have been withheld on request of the entrant in the interest of confidentiality. |
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Judges' comments
"Another impressive and creative entry for Durex with great outcomes.”
"What great marketing once again from this team. A clear target – great, simple, creative messaging that was well executed. I love it!"
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