Please login to the form below

Not currently logged in
Email:
Password:

The ABPI Award for Excellence in Corporate Social Responsibility

Sponsored by

Back to Results


Finalist

Team Novo Nordisk Launch

by Novo Nordisk with support from Pegasus


Summary of work

In December 2012 Novo Nordisk, the global leader in diabetes, announced a unique partnership to form Team Novo Nordisk, a sports team of people with diabetes, spearheaded by the world’s first all-diabetes professional cycling team. Team Novo Nordisk formed part of the Changing Diabetes® programme, the Novo Nordisk global corporate commitment to improve conditions for people living with diabetes today and those at risk of developing diabetes tomorrow.

The agency was tasked with creating a comprehensive programme to announce the partnership to internal and external stakeholders. An insight-driven, strategic campaign delivered high-impact results with an innovative and engaging internal launch and extensive global external communication outreach, and exceeded objectives and targets.

Judges comments

A clearly-written entry with strong metrics, this initiative was specific but widely engaging. The considered effort and investment in planning and marketing resulted in massive coverage.


Winner

Depaul Meaningful Activities - by AstraZeneca Depaul with support from Hive Health


Highly commended

Sanofi Inspires - by Sanofi


Finalists

Team Novo Nordisk Launch - by Novo Nordisk with support from Pegasus