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The Lionsden Award for Capability Development

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Finalist

Building an aeroplane while flying

by GSK Consumer Healthcare


Summary of work

In GlaxoSmithKline Consumer Healthcare we have a very big ambition – to become the world’s first and best Fast Moving Consumer Healthcare (FMCH) company, driven by science and values. Being an FMCH company means combining the best of GSK our parent company’s scientific knowledge with the speed and marketing excellence of the Fast Moving Consumer Goods world into one famous FMCH giant. Our ambition is underpinned by our Winning Formula, our strategy. This ensures that each and every one of us in GSK Consumer Healthcare is focusing on what we have to do to beat the competition and win. 2012 was a ‘new’ year for us. We had a new strategy, and a new structure. We had new leadership including a new president. We had a new identity, a new story. And a new Global Internal Engagement team charged with bringing our Winning Formula to life for our people, more than 15,000 strong in 100 markets around the world. Through strategic and targeted communications and engagement, our focus on ‘doing a few big things brilliantly’ and being world-class, we inspired and aligned our people around our Winning Formula and began to truly embed it across our business.

Judges comments

This was the development of a change programme to capture people’s heads and hearts - it truly connected with the new consumer healthcare strategy to help the organisation become the first and best fast-moving consumer healthcare company. The company-wide change initiative was supported by a fast, succinct and engaging internal communications campaign.


Winner

Sanofi Marketing College - by Sanofi with support from Uptake Strategies and Maxine Smith


Finalists

Building an aeroplane while flying - by GSK Consumer Healthcare