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Excellence in Patient Focus

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Finalist

Schizophrenia Patient Campaign

by Janssen with support from Havas Lynx


Summary of work

Schizophrenia affects one person in every hundred. The condition can be frightening and debilitating with symptoms preventing the patient from acknowledging or understanding their condition. Our challenge was to educate, inform and empower patients across the world to enable them to understand the benefits of continuous medication and communicate their needs to their healthcare team, ultimately resulting in better outcomes for everyone. The campaign has reached almost half a million patients worldwide in 23 languages, with 20 per cent of them meeting a tangible campaign objective.

Judges comments

Janssen are doing excellent work in this area, which is very much underserved. Given that compliance is such a major problem with schizophrenia this is a really big step. The website is very appealing visually and the animations are extremely clever. The global reach was also impressive.


Winner

Under the Spotlight: Revealing the real life impact of psoriasis - by International Federation of Psoriasis Associations with support from Lucid


Highly commended

Diabetes Matters - by Sanofi Diabetes


Finalists

Raising patient awareness of overactive bladder - by Astellas Pharma Ltd with support from Wizzard

Life with Lung Cancer - by Boehringer Ingelheim with support from infill Kommunikation GmbH

Crohn’s and Colitis UK: Living with IBD at Work and Play - by Crohn’s and Colitis UK with support from Healthcare Solutions PR

MyAsthma - by GSK with support from emotive

Schizophrenia Patient Campaign - by Janssen with support from Havas Lynx