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The EY Award for Socially Responsible Initiatives

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Finalist

Johnson & Johnson's wide-reaching CSR strategy

by Johnson & Johnson


Summary of work

In 2014, Johnson & Johnson demonstrated that CSR has the power to bring together a business under a common purpose.

Its Race to Brazil programme was one of its most ambitious CSR campaigns to date, mobilising 5,000 people from across each of its businesses to contribute to their community and live the J&J Credo (ie our values).

From volunteering, charity fun days and an innovative social media campaign, every employee from senior management to the frontline put aside silos and individual agendas to come together to better their communities.

The far-reaching programme is proof (if it were needed) that CSR is not just great for communities; it’s great for business: in addition to raising over £100k for good causes, employee collaboration, engagement and loyalty increased amongst participants of the CSR programme. 


Judges' comments

J&J have produced a CSR programme that has a global reach with a strong impact on employee engagement. They focused on charitable initiatives and got great levels of participation.


Winner


Highly commended

Action on Fistula - by Astellas Pharma EMEA
with support from Forster Communications


Finalists

The Astellas Innovation Challenge - by Astellas Pharma EMEA

Johnson & Johnson's wide-reaching CSR strategy - by Johnson & Johnson

#IGiveA campaign - by RB (Reckitt Benckiser)
with support from Tonic Life Communications