Please login to the form below

Not currently logged in


Sponsored by

Back to Results


ViaOptaNav and ViaOptaDaily Mobile Applications

by Novartis AG
with support from ARworks Kft.

Summary of work

285 million people worldwide suffer from vision problems; 39 million of them are completely blind. The mission of the leading pharmaceutical company Novartis is to cure and to care. Its eye care division, ViaOpta, connects with blind and visually impaired people all over the world to increase their independence and quality of life.
ViaOpta has initiated two free applications to support the visually impaired and exploit the functionality of smartphones:

  • As an alternative to human assistance or trained guide dogs, the ViaOptaNav mobile app combines location services, video-audio conversion and a mission-critical interface design to turn the ever-present smartphone into a truly valuable assistant for the visually impaired; continuously providing audio information helping them move independently. The users listen to turn by turn instructions to any given destination. Waypoints and upcoming junctions are identified with corresponding distances to improve the effectiveness of the route.
  • ViaOptaDaily significantly increases the independence of the visually impaired. The interface and user interactions have been optimised to help them with everyday challenges and are available in 12 languages. It excels in eight functions by converting visual information to audible. The object, scene, banknote and colour recognisers identify visual information seen by the smartphone camera and provide audio detail. The talking timer, contact book and weather report functions convert text to speech. The magnifier is a single click loupe for low vision users. The variety of functions, streamlined design and mission critical communication make the ViaOptaDaily an extraordinary companion to blind and low vision users.

Judges' comments

Really nice initiatives that use accepted everyday technology to truly make a difference to people’s lives.


Eli Lilly Medical Information Cascade - by Eli Lilly and Company
with support from Blue Latitude Health


Psoriatic Arthritis Online – part of the Outside In campaign for psoriatic arthritis - by AbbVie
with support from Sciterion

AstraZeneca Patient Profiler TouchTable - by AstraZeneca
with support from Ogilvy CommonHealth

ViaOptaNav and ViaOptaDaily Mobile Applications - by Novartis AG
with support from ARworks Kft.

Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021