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Winner

Lucid Group


Summary of work

At Lucid, our vision is to change patients’ lives through medical education. We incorporate the latest thinking from health psychologists and academics to improve the effectiveness of our education, and create sustained, measurable change in clinical practice. We believe that through this approach, we make an active contribution to the quality of healthcare globally, enhancing the reputation of our clients and industry.

Together with our bold clients and experts who partner us, we have delivered some amazing programmes, each resulting in a positive change for patients (from a reduction in steroid dependence in inflammatory bowel disease, to an increase in patient-centric prescribing in multiple sclerosis).

As a result, 2015 saw our best business performance ever, allowing us to make substantial investments in our people and organisational infrastructure, aligned with our unique culture. Most importantly, we expanded our training to create an unrivalled agency offering that equips our staff to feel inspired, confident and motivated to achieve our vision.

We are constantly pushing the boundaries to deliver better outcomes to patients, healthcare partners and clients. We have consistently demonstrated that we change clinical practice and improve patient outcomes.

Our approach is unique. Our culture is unique. Our results are unique.

Judges' comments

Lucid demonstrated great strategy, innovative developments and effective motivation of their own team. They drive measurable improvement in patient outcomes and have a commitment to truly embedding behaviour change principles in their solutions.


Highly commended



Key dates

Entry deadline 29 August 2019
Extended entry deadline 5 September 2019*
*additional fee applies
Judging day 26 September 2019
Company/Team Interviews 9 October 2019
PMEA Event 27 November 2019