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Excellence in Physicians/Healthcare Provider Support Programmes

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Virtual Valve

By: Edwards Lifesciences
With support from: emotive

Summary of work

Virtual Valve is a novel, 360-degree, virtual reality experience developed for Edwards Lifesciences and designed to educate interventional cardiologists (ICs) on the impact of aortic stenosis (AS) and the clinical advantages, including the broad patient suitability, of transcatheter aortic valve implantation (TAVI) over the existing standard of care - surgical aortic valve replacement (SAVR). We created an interactive medical education experience that transforms case-based learning into a fully immersive, adaptable AS patient journey. Integrating Oculus Rift and Xbox Kinect technologies, ICs can create entirely customisable cases by modifying symptoms, co-morbidities and disease severity, allowing them to experience both typical and unique patient profiles. Guided through the experience, users are able to observe the impact of AS on anatomy and physiology of the heart in never-before-seen detail, and select the best treatment for each patient. By utilising virtual reality to transform case-based learning, we were able to deliver an advanced medical educational experience that stimulates discussion, raises awareness and encourages behavioural change regarding patient-eligibility for TAVI. In 2015, Virtual Valve was featured at numerous events across Europe, including the two largest cardiology congresses, where it has been experienced by almost 3,000 cardiology healthcare professionals.

Judges' comments

Trying to change what surgeons do is a very difficult thing. With the virtual valve there was a really good and differentiated execution that produced a strong result in terms of outcomes. It’s an intriguing use of technology that built confidence in people’s ability to use a treatment.

Highly commended

Allergan Medical Institute - By: Allergan
With support from: inVentiv Health

Highly commended

ADHD in practice - By: Shire International GmbH
With support from: Hayward Medical Communications


Improving Practice in Anticoagulation Care - By: Bayer

Virtual Valve - By: Edwards Lifesciences
With support from: emotive

Key dates

Entry deadline 26 August 2021
Extended entry deadline 2 September 2021*
*additional fee applies
Judging Day 1 October 2021
Company of the Year Interviews 22 October 2021
PMEA Event 24 November 2021