Please login to the form below

Not currently logged in
Email:
Password:

Excellence in Marketing New Products

Sponsored by

Back to Results


Winner

On Path Patient Support Programme - UK

by Amgen
with support from Atlantis Healthcare UK


Summary of work

PCSK9-inhibitors (PCSK9i) are a new class of lipid-lowering biologics for hypercholesterolaemia patients uncontrolled on statins and at risk of cardiovascular events.

Adherence was likely to be a key challenge for this new class of drugs, given their fortnightly subcutaneous administration in this asymptomatic indication, versus the once-daily oral regimen for statins.

Amgen wished to launch a patient support programme (PSP) for its new PCSK9i, Repatha®. Its aim - to deliver value beyond the drug and support optimal adherence; critical in supporting successful commercialisation of Repatha in the UK.

On Path is a unique multichannel PSP based on health psychology principles developed by Atlantis Healthcare for Amgen. It supports successful treatment initiation and promotes persistence. The programme provides tools to upskill patients to better self-manage their condition. Patients set health-related goals and are supported by a personal nurse coach to support proactive self-management.

On Path has had a positive impact on treatment persistence, confidence in treatment administration and reduction in injection concerns, exemplifying patients’ positive first experience with Repatha and successful initiation. Patients have also indicated a high degree of satisfaction with the programme experience overall. The service has been successfully adopted by the NHS and integrated into the patient pathway.

Judges' comments

Amgen and Atlantis put together an excellent project with a well-articulated customer and patient engagement strategy and focused execution. They were able to demonstrate success and it is exceptional to see the programme gain wide adoption by the NHS. Their patient adherence outcomes were striking.


Finalists

QUINSAIR – Awaken the Lungs - by Chiesi Orphan
with support from Havas Life Medicom


Key dates

Entry deadline 29 August 2019
Extended entry deadline 5 September 2019*
*additional fee applies
Judging day 26 September 2019
Company/Team Interviews 9 October 2019
PMEA Event 27 November 2019