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Excellence in Capability Development

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Finalist

Building our Launch Excellence Capabilities to become a Launch Powerhouse

by Mundipharma with support from Uptake Strategies Ltd


Summary of work

As a healthcare organisation with its headquarters for emerging markets in Singapore, across Asia-Pacific, Latin America, the Middle East and Africa, Mundipharma now touches the lives of patients in 128 countries across six continents. From 2010 to 2017, Mundipharma has seen double-digit growth and identified from the outset that building capabilities in Launch Excellence was going to be critical to realising ambitious plans for growth aligned to our values of patient-centricity, innovation and entrepreneurialism. In collaboration with Uptake Strategies, Mundipharma created a Launch Excellence platform to define the Mundipharma way of launching new products supported by launch planning and implementation tools and a cross-functional, multichannel global training programme. In 2017, the Regional Commercial Excellence team based in Singapore created a new Launch Excellence Toolkit which was rolled-out across 15 countries, engaging 60 cross-functional teams to further strengthen the organisation’s Launch Excellence capabilities. Designed as a one-stop shop for Brand Managers in a simple and easy to use format, the Toolkit has created a further step-change in Mundipharma’s Launch Excellence capabilities, has a 95% satisfaction rating and is being used across 50 new product launches in 2018 across pain, respiratory, oncology and oncology supportive care.

Judges' comments

This was a strong, ambitious programme by Mundipharma and Uptake Strategies. Good acknowledgement that one size won’t fit all in speciality markets and the judges liked the positive feedback and honest learnings.


Winner

Agile Marketing - by MSD


Highly commended

Real World Evidence: Awareness, Education & Training - by Janssen with support from Learning Solutions from Syneos Health


Finalists

Driving AstraZeneca’s Excellence in Leadership Selling for Severe Asthma - by AstraZeneca with support from CMC

Building our Launch Excellence Capabilities to become a Launch Powerhouse - by Mundipharma with support from Uptake Strategies Ltd

Learning & Development Portal – SHINE - by Takeda UK Ltd with support from Interaction Marketing & PR