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Excellence in Engagement Through Multiple Channels (Digital and Traditional)

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Highly Commended

I’m Facing MS: Creating an Enduring Congress Experience

by EMD Serono with support from Ashfield Digital & Creative

Summary of work

In 2017, EMD Serono sought to develop and rejuvenate its congress strategy. It tasked Ashfield Healthcare Communications to create an innovative approach to content creation, delegate engagement, and a booth that attracted people to visit and return. It was determined to create an experience for delegates that made a lasting, relevant impression. The work needed to be scoped, planned, approved and delivered within eight weeks. Sign-off date for the project approval was the end of January. The AAN Congress started at the end of April. What happened next was something amazing…

Judges' comments

The judges liked that this congress experience enabled those not attending to also experience the event via satellite. Its multi-channel engagement around recruitment is very well structured and the stand experience – walking in the patients’ shoes - was innovative and ground breaking.

Winner

Face up to Prostate Cancer - by Orchid with support from Spink

Highly commended

I’m Facing MS: Creating an Enduring Congress Experience - by EMD Serono with support from Ashfield Digital & Creative

Finalists

Act on PAH: Improve Patient Outcomes with Early Diagnosis - by Actelion Pharmaceuticals UK Ltd with support from NexGen Healthcare Communications

Think Toddler Sized - by The Infant and Toddler Forum (supported by Danone Nutricia Early Life Nutrition) with support from Say Communications

Are You Ramadan Aware? - by MSD With support from VCCP, OmniaMed and Four Health Media

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